INTERNATIONAL SCHOOL OF COMMUNICATION AND PR
What you will learn during the training:
- Strategic communications, branding and the role of artificial intelligence
- Design, visual communications and cooperation with media, bloggers and influencers
- SMM, targeting and creation of effective content for social networks
- Practical speeches from leading PR and communication specialists from large companies, government institutions and grant programs
SCHOOL MENTORS
Anna KRYSYUK
Expert in international PR and communications, founder of the international gloss Business Woman, World Records Book
Kateryna ZHMUD
Expert in government and international communications
Denis BOGUSH
Political strategist, military and political expert, owner of BOHUSH COMMUNICATIONS
Maryna KOBYLYNSKA
Expert in communications and interaction with the media, Communications Manager of the State Special Communications Service, Lecturer at the Institute of International Relations of the Kyiv National University, Co-founder of the NGO "Institute of Culture of Ukraine"
Anastasia LYASHKO
CEO of IT company «TRIONIKA», director of the "Dopomagator" Foundation
TRAINING PROGRAM:
- Communications Strategy — how to properly create a strategy that works and helps build, grow a business, attract new partners, and scale through communication.
- Branding and Positioning — the secrets to creating a strong brand, reputation management, and anti-crisis communications.
- Artificial Intelligence in PR — how to use ChatGPT, Midjourney, and Canva AI for automation, analytics, and trend forecasting.
1. Basics of Visual Style and Personal Branding
- How to Create a Recognizable Style on Social Media?
- Basics of Colors, Fonts, and Composition
- Design Platforms: Canva, Figma, Photoshop
2. How to Work with Media, Bloggers, and Celebrities?
- How to Create Content That Sells and Attracts Attention?
- Writing Effective Press Releases and Pitches!
- Interacting with Journalists and Influencers
1. Promotion in social networks: Instagram, Facebook, LinkedIn, TikTok
- How to choose a platform for your audience?
- Algorithms and trends of 2025
- Case studies of successful pages
2. Targeting and effective advertising
- How to set up targeted advertising yourself?
- Audiences, budget, segmentation
- Basic metrics and analytics
3. Practical analysis of advertising campaigns
- Analysis of successful targeted campaigns
- Practical advertising setup (analysis in groups)
- Invited guest with a presentation on Social Networks
- Invited speakers – top PR specialists, communicators, SMM specialists and targetologists
- Analysis of real cases
- Q&A session with experts
- Work on your own projects
- Presentation of students’ projects
- Awarding the best students
- Awarding certificates of successful completion of studies.
- Speech by invited experts of the School
- Networking and informal communication
- Photo shoot
REGISTRATION FORM
Want to master the most modern communications and PR skills? We invite you to the International Women’s School of Communications and PR.JOIN THE CLUB
Fill out the form and receive a personal invitation to meet with the CEO of Business Woman Club